Available Now: Check Out HCAF’s Summer Edition of The Florida Home Care Connection Online!

The Summer 2012 issue of The Florida Home Care Connection, HCAF’s official magazine, is now available online! This issue focuses on strategies and insights to grow your agency during turbulent times, and features articles from leading industry professionals.

Check out what’s inside:

Serving More Patients: Strategies and Insights to Grow Your Agency During Turbulent Times – Stephen Tweed and Jason Tweed share some strategies and insights to help you serve more patients, increase your market share and strengthen your agency’s financial position.

Why Pick Us: Distinguish Your Agency and Stay Ahead of the Pack – Arnie Cisneros examines how agencies can distinguish themselves from the competition as they address the issue of “why pick us?”

Using Technology to Improve Patient Care and Grow Your Business – Kinnser Software’s Mindy Pillow gives tips on home care software options and the importance of the software being optimized appropriately to help you grow your business. With your agency facing lower reimbursement rates, tighter regulatory requirements and escalating competition, it is critical that your technology works for you to overcome these challenges.

Partnerships Without Tears – Arlene Maxim notes that the time for operating independently is swiftly passing and highlights the importance of diversification of business by expanding into other like entities but cautions agencies about offering too many types of specialty programs and services that could make your agency inefficient. Look closely and more strategically into partnering with those  who are already in the business of providing these services may be a very successful alternative.

Tips for Growing a Strong Sales and Marketing Strategy – Mike Ferris and Rob Simione discuss ways to develop a more sophisticated approach to sales and marketing. To be successful, an agency must develop a strategy that meets the demand of their referral partners and leverages current assets within their agency.

In addition to these informative articles you’ll find details about HCAF’s 2012 Annual Conference & Trade Show, a list of upcoming events and more!

Click here to read our latest issue

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